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Land Rover Offering SIRIUS Satellite Radio as Standard Equipment
March 2007
DETROIT and NEW YORK, March 28 /PRNewswire-FirstCall/ -- Land Rover and SIRIUS S... -
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Land Rover Announces First Projects in Its CO2 Offset Programme
March 2007
Geneva, 6 March 2007 - Land Rover today announced the first projects in its indu... -
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Range Rover Awarded Third Consecutive Automotive Loyalty Award by Polk
January 2007
IRVINE, Calif., Jan. 24 /PRNewswire/ -- Land Rover was honored by R. L. Polk & C... -
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AutoNation To Acquire Land Rover Fort Lauderdale
September 2006
FORT LAUDERDALE, Fla., Sept. 13 /PRNewswire-FirstCall/ -- AutoNation, Inc. (NYSE... -
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Maria Sharapova Previews All-New Land Rover Freelander 2
June 2006
Kensington, London, 22 June 2006 – Women's tennis superstar and Land Rover drive... -
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Land Rover North America Reports Record U.S. May Sales
June 2006
IRVINE, Calif., June 1, 2006- Land Rover today reports record May sales totaling... -
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Range Rover Equipped with New Technology and an Enhanced Prestigious Interior for 2007 Model Year
May 2006
IRVINE, Calif., May 25 /PRNewswire/ -- The Range Rover gains a series of enhance... -
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Land Rover Aims To 'Go Beyond' TV Ads to Reach Tech-Savvy Customers
May 2006
By Kristopher Spencer, FCN, May 9, 2006 -- A Land Rover SUV scales a steep incli... -
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Land Rover LR3 Accepts Its Mission in Mission: Impossible III
May 2006
IRVINE, Calif., May 2, 2006 – With energy-packed action and thrilling chase sequ... -
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Land Rover Teams with Wimbledon Champ, Maria Sharapova
April 2006
April 11, 2006 NEW YORK, NY – Land Rover today announced a multi-year r... -
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Land Rover’s engineers are now conducting real-world tests with some ground-breaking Diesel ERAD Hybrid vehicles, aimed at dramatically cutting CO2 and other emissions while still delivering characteristic Land Rover all-terrain performance. These engineering ‘mules’ are based on Freelander 2 vehicles, but the technology is designed to be scalable and modular, so could be applied across a variety of Land Rover models and powertrains.
This programme is one of a broad range of sustainability-focused engineering programmes that Land Rover is pursuing, brought together by the company under the collective name e_TERRAIN TECHNOLOGIES.
In addition to these Diesel ERAD Hybrids, Land Rover is developing a range of other emissions-busting and fuel-saving technologies that will start appearing on its production vehicles from now and over the next decade. These range from a stop-start function – which will be available next year as standard on all manual diesel Freelander 2 models – to other advanced hybrid systems and lightweight vehicle architectures.
“Our innovative ERAD technology featured in the LRX concept car unveiled earlier this year, and we’re now starting to deliver on our sustainability commitments with full, on-road prototypes,” says Phil Popham, Land Rover’s Managing Director. “These Diesel ERAD Hybrids mark a crucial point for Land Rover, where engineering concept is seen to become reality and our vehicles start to combine their formidable all-terrain capability with our radical new e_TERRAIN TECHNOLOGIES.”
Diesel ERAD Hybrid overview
Land Rover’s Diesel ERAD Hybrid was developed as part of a multi-million-pound project supported by the UK Government’s Energy Saving Trust, under the low carbon research and development programme. The objective is to develop a ‘parallel’ hybrid drive system compatible with all-terrain four-wheel-drive capability. As parallel hybrids, the vehicles can be driven solely by electric power or by the diesel engine, or by a combination of both. The system is designed to reduce CO2 by more than 20 per cent under the NEDC test cycle and to cut it by a substantial 30 per cent in ‘real-life’ urban conditions where hybrid technologies really come into their own.
Under many circumstances, today’s generation of petrol electric hybrids are little more efficient than the best modern diesel engines without hybrid technology. So Land Rover’s ambition is to add the benefits of a full hybrid system to modern, clean and efficient diesel powertrains, giving a win-win situation. To help deliver this, Land Rover has developed its own, unique Electric Rear Axle Drive (ERAD) system, which actually has the potential to enhance the vehicle’s all-terrain capability.
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